Our story

Unwrapped was founded from the belief that the mutual interest for a great trip experience needs to empower both travellers and the companies that serve them. Travel companies yearn for ways to grow their business and engage their customers. Travellers desperately want help with what to do in their destination. This is where Unwrapped comes in.  
Our mission is to empower travel companies by helping them to inspire and enable exceptional experiences that delight their customers.
After successfully engaging millions of travellers with the highly acclaimed Cool Cousin app, our experienced team formed Unwrapped to answer the travel industry’s need for locally-sourced destination content at scale. With dozens of brands using our platform to offer customers personalised experiences in-destination, Unwrapped is already aligning the interest of the stakeholders in the travel game, to enable a much reacher, unique and beneficial travel experience for all.